We pursue two goals with our sponsorship. On the one hand, we would like to expand our brand awareness at a high level and create demand for the success of our market partners and, on the other hand, we would like to make a substantial contribution to our social responsibility within the framework of Corporate Social Responsibility (CSR).

With our conscious and targeted type of sponsorship, this win-win situation is possible. We are particularly involved in the sports sector and in projects and organizations that are committed to sustainability and environmental protection.

Our sponsorship activities achieve visibility, wide reach and a strong impact, for example at VfL Wolfsburg, where we are an official supplier. With this we reach millions of football fans, most of whom are also enthusiastic DIY enthusiasts. At the same time, VfL Wolfsburg is also a club that is strongly committed to social and ecological issues, which is in line with our values.

In addition, together with our employees, customers and partners, we are involved in many social and ecological projects away from the general public. We believe in a good future for our planet. It's in our hands. And we supply the best hand tools for it.